Southampton took a different approach to the summer craze of transfer announcement videos on Thursday night.
As the window hots up, clubs have been battling not just for signatures but to see who can unveil names in the most creative way.
Clubs have used the likes of popular video game FIFA, Snapchat and fans to announce players and Saints decided to give the trend a sarcastic twist.
Are we doing this right? ????✍️ #saintsfc pic.twitter.com/TaByabGqci
— Southampton FC (@SouthamptonFC) July 13, 2017
Announcing a new one-year deal for veteran back-up keeper Stuart Taylor, they tweeted a minute-long video which, to footage of a helicopter landing, a speedboat setting off and soldiers pursuing a target, read: ‘Another unnecessarily elaborate football club signing video’.
It continued to say “announce the ******* signing” and showed several tweets from fans begging for Taylor’s renewal.
And, at the end of the video, Taylor, who has made a name for himself as a perennial back-up with just 88 career starts in a 20-year career, is happy to make fun of himself by raising a cup of tea to the camera.
Hear from the man himself…#TaylorAnnounced pic.twitter.com/WAEKFFiZe2
— Southampton FC (@SouthamptonFC) July 13, 2017
The video ends by saying #taylorannounced.
