There is a lot of mystery around mainstream products and the marketing campaigns around it, and there are enough examples in the football ecosystem who have taken a similar, dodgy path to making it to the highest level.
Before I start the story, there should be a rhetorical question asked. How many times have you pictured yourself in the place of the athletes you watch?
Like the listeners of Homeros’ epics, we look to transpose ourselves into what we are watching. Seeing Casemiro and Roma nullifying Lionel Messi, or Claudio Gentile fading Diego Maradona, equals to a hedonistic aesthete’s love towards Alfred Hitchcock’s ability to hijack and orchestrate viewer’s eyes. Every scene a weapon, no dialogue needed. We would stick those scenes into our veins if we could.
And then, secrets of medicals and pre-season trainings cause us to fall in love with the lifestyle of a professional.